Contents
- Art print sales statistics: prints and multiples in dealer sales
- Photography’s share of fine-art dealer sales
- HNWI spending on prints and multiples
- Generation differences in print spending
- How to read these art print sales statistics
- Sources
Art print sales statistics: prints and multiples in dealer sales
Prints and multiples represented 12% of fine-art dealer sales by value in 2025. That was a 2-percentage-point increase from 2024, according to The Art Basel & UBS Art Market Report 2026. The figure describes the share of aggregate dealer sales value attributed to the combined category; it does not report the number of prints sold or the share of individual transactions.
The change offers a measure of how the medium mix shifted within fine-art dealers’ sales. A rise from 10% to 12%, for example, would be a 2-percentage-point change, rather than a 2% increase. The report gives the increase in percentage points, so the appropriate comparison is 12% in 2025 versus 10% in 2024.
This is a category-level result. “Prints and multiples” groups prints with multiples, and the reported share should not be read as a figure for every kind of print or for the entire art market, including sales outside fine-art dealers. The report’s measure is sales value, not unit volume.
Source: The Art Basel & UBS Art Market Report 2026, p. 66.
Photography’s share of fine-art dealer sales
Photography, which the report discusses separately in its medium breakdown, accounted for 6% of fine-art dealer sales by value in 2025. Its share doubled from 3% in 2024. This is another comparison of sales mix, not a measure of the number of photographs sold or a price change.
The two figures describe distinct categories in the report: the 12% share is for prints and multiples, while photography is reported separately at 6%. They should not be combined into a single “print sales” figure. Together, they show that both categories held a measurable share of dealer sales value in 2025, but only the prints-and-multiples category is the direct measure for the keyword’s central subject.
Source: The Art Basel & UBS Art Market Report 2026, p. 66.
HNWI spending on prints and multiples
The 2025 Art Basel and UBS Survey of Global Collecting reports how high-net-worth individuals (HNWIs) allocated fine-art expenditure across media during the 2024/2025 survey period. Among surveyed millennial HNWIs, prints received 16% of fine-art spending. The report describes this as the highest share allocated to prints among the generations it compared.
This is a spending-allocation measure from a survey, not a national estimate of all millennial art buyers. It also concerns prints, as the report phrases the category, and should not automatically be treated as identical to the dealer report’s broader “prints and multiples” category. The percentage indicates the portion of respondents’ fine-art expenditure assigned to prints; it does not state how many respondents bought them or how many pieces they acquired.
Source: The Art Basel & UBS Survey of Global Collecting 2025, p. 116.
Generation differences in print spending
The same survey reports that surveyed boomer HNWIs allocated 14% of their fine-art expenditure to prints in 2024/2025. The report calls boomers a small sample, so this result is best read as a finding about that surveyed group, with the sample-size limitation in view. It should not be generalized to all boomers or treated as a precise population-wide estimate.
| Surveyed HNWI generation | Fine-art spending allocated to prints | Period and qualification |
|---|---|---|
| Millennials | 16% | 2024/2025; highest print share among generations compared |
| Boomers | 14% | 2024/2025; report notes a small sample |
The two reported shares suggest a modest difference in the survey’s spending mix: millennials allocated 2 percentage points more of their fine-art spending to prints than boomers. This does not show that millennials spent more money in absolute terms. A share can be higher even when total spending differs, and the available figures do not provide the amounts needed to compare total dollars between generations.
Source: The Art Basel & UBS Survey of Global Collecting 2025, p. 116.
How to read these art print sales statistics
The dealer and collector measures answer different questions. The dealer report tracks the value share of fine-art sales attributed to prints and multiples, while the collecting survey measures the portion of surveyed HNWIs’ fine-art spending allocated to prints. Their populations, category labels, and methods differ, so the 12% dealer figure and the 16% millennial survey figure are not directly comparable.
Both measures are shares rather than counts. Neither establishes how many prints were sold, the average price paid, total print-market revenue, or the share of all art buyers who purchased a print. The survey findings also apply to HNWIs and the stated survey period, not automatically to the general public or to other years.
Read together within those limits, the evidence points to two clear observations: prints and multiples accounted for 12% of fine-art dealer sales value in 2025, and prints represented a notable portion of surveyed HNWI fine-art spending, reaching 16% among millennials and 14% among the small boomer sample. These figures describe market mix and spending allocation; they do not measure the full print market.